The combination of seasonal outdoor weather, vaccinations, and reduced restrictions is good news for church bells — lifting the lid on guest lists and wedding sizes.
When COVID-19 shut down mostly everything, tremors shook the wedding industry. As pandemic restrictions closed many marriage license bureaus, houses of worship and halls, couples canceled, postponed, or drastically downsized their nuptials.
Safety requirements forced a retooling of food service, and put masks into the dress code. Brides still said yes to the dress, although mostly virtually. Pre-wedding COVID tests and microweddings became a thing.
But now, with vaccines on the rise and restrictions lifting, there’s good news for those hoping to walk down the aisle, as well as for their families and the entire wedding industry.
Event specialist Lindsay Albert agreed, watching with wonder “the opening of the floodgates.”
“People are trying to go back to their original guest count. No one’s going to take away the big wedding from someone who really wants it,” said Albert, who works with Catering by Design to put on weddings at the James A. Michener Museum in Doylestown.
David’s Bridal, the national chain based in Conshohocken, spent much of the pandemic reinventing itself as a digital presence and is now reaping rewards as weddings reawaken. “We are seeing an absolute resurgence in the business around the event, the event planning, the excitement around the event, the venues,” said James Marcum, CEO of David’s Bridals, in a recent interview. “Everything is opening up.”
Event planners and venues in Bucks County and at the Jersey Shore says that the combination of seasonal outdoor weather, a reduced virus risk, vaccinations, and fewer restrictions is good news for wedding bells — lifting the lid on guest lists and wedding sizes and stoking demand for inside venues.
The contrast from the last two years could not be greater. In 2019, Catering by Design at the Michener put on 25 to 30 weddings, Albert said.
The Michener held just three small weddings of 20 to 25 people from August through fall last year, representing a 90% decline, as capacity limits forced couples to slash guest lists.
The Michener’s fountain-filled sculpture garden and dramatic glass panes overlooking stone walls once part of the old Bucks County Prison sat mostly quiet, but for the sound of om. In place of couples making vows were yogis doing socially distanced poses as closed studios graced the space with outdoor classes.
After the 2020 shutdown, Catering by Design pivoted to distribute food to various homeless shelters as part of Step Up to the Plate. That kept the business open and preserved some jobs. But persistent staff shortages are creating a challenge for many as events head back into full swing this summer.
Catering by Design and the Michener have 35 weddings on deck just for the rest of the year — more than double the 2019 pace — and are working to fully re-staff their party servers, offering jobs at as much as $18 an hour jobs plus tips. Best COVID safety practices remain in place for staff, including mask, gloves, and CDC recommendations.
At HollyHedge Estate in New Hope, general manager Tim Luccaro was happy to return to a normal slate of three weddings a weekend by late May, one each Friday, Saturday, and Sunday.
For a variety of reasons, the number of midweek weddings also increased at HollyHedge, with 10 a year now set compared with the usual two to three.
In a normal year, 115 couples will celebrate at HollyHedge’s gardens and bank barn, with a capacity for 200. In 2020, that number fell to 35, with guests tallying below 100 because of restrictions. Weddings scheduled for January and February 2021 were canceled because of the surge in coronavirus cases.
HollyHedge was able to retain some of its long-term staff with assistance from the federal Paycheck Protection Program. The venue is starting to see progress in filling remaining jobs.
Luccaro said his staff will continue to wear masks and gloves. Event staff confers with the couple to set expectations for guests involving vaccinations, COVID tests, or temperature checks. “We defer to them on their comfort level.”
by Christine M. Johnson-Hall, For The Inquirer
Published Jun 24, 2021